Home service contractors

Digital Marketing for Home Services

HVAC, plumbing, electrical, roofing, garage door, and every trade that lives or dies by the phone ringing. We build home services marketing around three things: getting found in local and AI search, a site that turns visits into booked jobs, and follow-up that keeps leads from going cold.

70%

Average organic traffic lift

First 12 months

15X

Return on marketing spend

Across active accounts

60%

Revenue growth

On average year over year

98%

Client retention

Since Est. 2025

Why contractors hire us

What Home Services Marketing Should Actually Do

Not awareness. Booked jobs, at a cost per lead you can live with.

Own the map pack in every service area

Google Business Profile, review velocity, and city-by-city service pages so your trucks show up first when someone two neighborhoods over searches at 7pm.

Get cited by AI answer engines

Structured data, real service detail, and pages written to be quoted. When a homeowner asks ChatGPT or Google's AI who to call, your company is in the answer.

A site that books the job

Fast mobile pages, click-to-call above the fold, financing and emergency messaging where it matters, and forms that route straight to your dispatcher.

Lower cost per lead, not just more clicks

We measure booked calls and revenue, not impressions. One client went from $150.00 to $18.94 per qualified lead while tripling monthly volume.

Seasonality planned, not survived

Heat waves, freeze events, storm season. We build the content and ad posture ahead of demand so you capture the spike instead of reacting to it.

One accountable partner, no contracts

Strategy, SEO, content, web, and automation under one roof. Monthly reporting tied to your leads and revenue, and nothing tying you down.

How it works

Our Home Services Marketing Process

Simple to start, clear the whole way, with a number to hit before we touch anything.

01

INTRODUCTION

We want to make sure it's a good fit! We will take inventory of what you have, what is working, and your growth goals.

02

BASELINE

Before anything changes, we document exactly where you stand: rankings, traffic, leads, conversion, and visibility across search and AI. This is the starting line everything gets measured against.

03

PLAN

One written strategy with owners, expected KPIs, timelines, and the numbers we're accountable to.

04

EXECUTE

Our team executes, building momentum and setting up recurring monthly reporting tied to your leads and revenue so you know exactly how you're doing and where we're focusing.

Proof

Home Services Case Studies

RESIDENTIAL HVAC & PLUMBING - NORTHEAST OKLAHOMA

AMERICAN HOME PROS

Executed a complete brand overhaul and targeted digital strategy, dramatically reducing acquisition costs while expanding their market share and growing their team from 8 to 24 employees in 3 years.

Qualified leads / mo

148450

Cost per lead

$150.00$18.94

Organic keywords

3001,400+

RESIDENTIAL PLUMBING — HIGHLANDS RANCH, CO

Southside Plumbing

Layered an aggressive E-E-A-T and AI-readiness strategy over an established 20-year reputation, capturing massive revenue growth and dominating AI answer engines.

Revenue growth

+56%

Year-over-year

Qualified leads / mo

200+

AI cited pages

1338

Multi-Trade Home Services — Phoenix, AZ

American Home Pros of Arizona

Engineered a rapid market entry for a brand startup, building instant search authority and an engaged social community from scratch in a fiercely competitive market.

Keywords ranked (first 60 days)

0234

AI authority growth / mo

+25%

Social media followers

01,400

More client results and testimonials.

Trades we market for

Questions contractors ask

Home Services Marketing FAQ

Straight answers before you ever get on a call with us.

What does digital marketing for home services include?

For home service contractors it typically includes local SEO and Google Business Profile management, city and service pages, review generation, a fast mobile website built to convert, paid search when it makes sense, and lead follow-up automation so calls and forms never go cold.

How long before an HVAC, plumbing, or roofing company sees results?

Map pack and website conversion improvements usually show inside 30 to 60 days. Organic ranking gains for competitive service terms generally build over three to six months and keep compounding as review velocity and content depth grow.

How much should a home services company spend on marketing?

Most established contractors invest between 5% and 10% of revenue. We start with a baseline audit and build a plan around your service area, ticket size, and capacity so spend maps to booked jobs rather than a flat retainer guess.

Do you require a long-term contract?

No. We work month to month. If the leads and revenue are not there, you are free to leave — that accountability is the point.

Can you help us get found in AI search like ChatGPT and Google AI Overviews?

Yes. We use structured data, detailed service and location content, and consistent citations across directories so answer engines can identify and quote your company when homeowners ask who to call.

Which trades do you work with?

HVAC, plumbing, electrical, roofing, garage doors, remodeling, landscaping, pest control, and most other residential trades that depend on inbound calls and booked appointments.

LET'S BUILD YOUR ROADMAP

One plan, one team, one direction. Set up an introduction call to layout your goals and gain insight where to focus. 

Start with a conversation